KTA 2

What is it?

The film spiderman was produced by Sony Pictures and Columbia Pictures, boths of these companys are subindustries of Sony Entertainment, Sony Entertainment is congolmerate company meaning they are the parent company that own the smaller company's.

Horizontal Intergration

Sony Entertainment have subsidaires which include Sony Pictures and Columbia Pictures, owning these will help the company advertise the film/product to different age groups and audience which will then have a mass audience bringing in more money and recognission.

Methods of Traditional Trading

The Traditional marketing that Sony have used to advertise this product are billboards and comics, billboards can catch everyones eye as an audience and cause them to instatnly want to purchase the product.

Traditional Distribution Channels

The Traditional Distribution Chanel for Spider-Man would be the cinema where most films are viewed as soon as the are released to watch by the audience.

New Methods of Media Marketing

The New Methods of Media Marketing Spider-Man have used is social media using adverts on snapchat and the new spider-man game.

New Media Distribution Channels

The New Media Distribution Channels are NOW TV and Netflic as these are the most used movie and series platforms used.

What Services Do This & Are They Owned By A Conglomerate Or Is It A Joint Venture?

Sky, Netflix and Amazon ditribute movies over differnet media platforms for he audience to acsess outside of a cinema and makes it easier to acsess the product from home.

What Elements of Synergy Are Shown

The spider-man spider logo and the spider-man suit are both the most well known parts of spider-man as these are the first things thought about when thinking about spider-man.