Practice Question 1 - State what the acronym 'PAMCO' stands for.
Publishers Audience Measurement Company
Practice Question 2 - Explain what the role of the Pamco is.
PAMCO help companies reach out to audiences with advertisements on all different platforms that these audience members access day to day.
Practice Question 3 - October 2015 PAMCO reported that 944,900 women visit the Daily Mail app from a mobile or tablet every month. How might this information help the Daily Mail plan its advertising strategy?
This will help as they have seen how many women have access to a mobile phone and will give them more of an idea on how the advertisements will be seen when advertising for the female audience and how it will reach out to them.
SECTION B
Practice Question 1 - State the name of a cross-media company.
Sony Pictures
Practice Question 2 - Explain two ways that products are advertised to audiences in the digital age. Use examples to support your answer.
On social media as this is what most of the younger audiences will use on a day to day basis and will more than likely see if it were to be used to advertise something, an example being advertisements before watching a video on youtube or facebook as they will see this before watching the video and will have their ees locked on the screen.
Another way that that advertisments are advertised to the digital age is that they use advertismenets on music apps such as soundcloud and the basic spotify, this is between every couple of songs and they advertise things each individual listener is looking at on the internet as they are linked together E.G. a listener is looking at colleges and sixth forms they will advertise close colleges and sixths forms that they could be interested in and also even universities for future education in life after college and sixth forms.
Practice Question 3 - Explain how the company you identified in the previous question uses synergy. Use examples to support your answer.
Most advertisements on soundcloud or spotify still play music in the background so that it isn't a plain advert and will make the listeners tune in, the speaker also sounds really engaged and motivated to advertise whatever company they are working for rather than being laid back and talking to the listeners normally as this could create bordem and wont grab their attention.
Practice Question 4 - Think of a main media sector you have studied. Make sure you discuss the key regulator for the sector and gice examples of products for extra marks
Discuss the need for media regulation in a media industry you have studied
One of the main media sectors i have studied is Film and the main key regulator for Film would be BBFC and these regulate age ratings for films due to content involved such as violence and strong language so that younger children won't be able to see the film. The need for BBFC is so that if kids were to watch these violent and aggressive films they would pick up on doing what some of the actors are doing such as swearing, fighting and other behaviours children should not be involved with, evem though it is just acting young viewers will not understand this and will go on to following the actions they see and could also become a violent child towards other people.
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