Promotional Video
This video is a promotional video for Archy Marhall's new album 'A NEW PLACE 2 DROWN' this video is a short cut video of what the artist has been unto white recording the video, who helped and exactly why he has made the video. This promotional video is made for people to recognise the album before it is released so that they are aware when it is out, this will help bring the artist money in as he has promoted it to the target audience before releasing the album and book.
This video creates excitement for the release of this project as Archy uses his artwork through it and a sniper of a song off the album, this gives the target audience a sneak peak into what they get from purchasing the album or book. Archy using his artwork also promotes the book as the book is for his artwork and photographs he has created, this also bring more money in for the book as well as the album.
The video also engages the target audience because it shows Archy and his friends messing about, having fun and what they are unto everyday in-between creating music and artwork, this helps engage the target audience (fans) because they will be interested on what the artist is uptown now he is becoming famous.
Archy has decided to promote his video on youtube which is a platform used by a mass audience, which means it will also be the best place to be promoted and to get out to audiences in time for its release.
The target audience for this video is 16-25+ as Archy and his friends are ages 16-25 and their music tries to aim at people in the same situations with a similar life. Production techniques used in this promotional video are tension building, they use a short clip off one of the songs from the new album in the video and the artwork they create all the way through the video. This video is structured to play out a short story on Archy's life/time recording the album 'ANP2D' from the start Archy is reading a poem from his book and then it goes onto his mother talking about them as kids and what she does to give and insight onto their life, then towards the end it shows him having a good time with his friends.
Promotional Video Game Trailer
This is a promotional video game trailer 'Forza Horizon 4' in this trailer Forza give in game 4K quality gameplay, the purpose for this trailer is to promote the new car racing game to the target audience so that they can spread out the message to everyone in time for the release date, in doing this Forza will attract a mass audience as they have enough money to advertise it on television, youtube, public transport and many more. Advertising this product before the release date will also help as they have shown teasers of the game play, this makes the target audience want to see more and the only way they can do that is by purchasing the product bringing in Forza more and more money in a shorter amount of time through the advertisements they have brought out many weeks before.
This video creates excitement for the target audience as Forza show the different content involved E.G. rally cars in the snow, supercars in Italy, classic cars on the streets etc. By doing this Forza give the target audience a tease on what is involved and also makes them want to see more and even play it, this create great excitement and tension for the release date.
This video game trailer engages the target audience by showing the car racing game lovers actual in game footage of all the different sceneries and cars racing instead of it just being one car with only one scenery and being the same all the way through, showing a range also helps engage the audience for the car lovers that only like specific cars e.g. supercar fans, rally car fans, nascar fans etc so that they aren't defined for just one style of car.
This music video is by the artist the goes under the name Joji, the purpose this music video is to promote Joji's new album and also to entertain the audience. This music video can be accessed on youtube via tablets, laptops, mobile phones and computers. This makes the video very easily accessible for the fans to view on the go whenever they would like to.
This video creates excitement for the target audience by having Joji laying down with naked girls dancing on him while being covered in money, this creates excitement for the men as they will look towards the women as sexual objects seen as Joji has created the story line of living life like a pimp. This video also creates excitement as the fans get to see how Joji lives through short clips of him during his tour and what he gets unto in life.
This video engages the audience as the men get to see naked women all the way through the video, this creates male gaze which makes the men look to women as sexual objects and nothing more, However Joji does not create a good role model for the younger audience members by doing this, it will bring them up to look at women as no more than objects belonging to men.
The target audience for this video should be 18+ as they have explicit images of naked women, this should not be seen by any younger as this is what the regulatory bodies have made age ratings for in other videos, however the video is very easily accessible for anybody and won't hold children back from viewing this content.
This is a music video by the artist Mac Demarco, the purpose of this music video is to promote the song and the new album it is featured on, but the main purpose is to show the fans what Mac Demarco's kind of woman actually is and to show the fans its fine to dress however you want and to be yourself as he is dressed as a woman with make up and lipstick on.
This video creates excitement for the audience because Mac was a very quiet artist at this point in 2013 that no one really knew much about, so the audience get to see Mac in a fast paced video with so much to look at after him going quiet for so long.
This video engages the audience by showing Mac dressed as a woman and also running around naked towards the end, this gives the audience humorous content while also being shown a story inside the video of a message being sent out that men don't have to be represented as masculine anymore and that they should be comfortable with who they are as long as they are happy with themselves it doesn't matter what others think.
The target audience for this video is 14+ as this is the age that teenagers start to find their own likings and preferences on living life for themselves, also the clothes they wear and their appearance is varied on how they see life and the hobbies/interests they have, so Mac can target these people to tell them it is okay to be different and no one else matters because they aren't you and you don't have to make other people happy through your own appearance.
This is the film trailer of 'Mid90s' directed by Jonah Hill, this trailer shows clips from the movie he has directed on the skateboarding scene through out the 90s. The trailer is a structured as the film goes along bringing all the characters slowly.
This trailer uses fast pasted cuts to bring in characters, emotions and locations through out the films, this creates suspense and teasers of different scenes in the film to engage the audience to viewing the trailer till the end. The music played through out this film trailer is the Wu-Tang Clan, these are a thuggish hip-hop styled group, this will accompany the thuggish acts the skaters are committing through out this film and connotes these skaters are young hooligans and don't tend to behave themselves.
This film trailers target audience is mainly males that have a more masculine side as these skaters are a group of different emotions and personalities such as misbehaviour, anger, fighting and not really caring about how they treat others. This makes the trailer aimed at males as stereotypically these are the actions of masculinity instead of being aimed at females that behave and always care about how their actions act upon others in the long run.
This video has made it very teasing for the audience as they play clips right from the start of the film to the very end including violence, happiness, anger and skateboarding, this makes it very appealing to the target audience but also very teasing as if they would want to view the whole film they would have to buy the movie or go to the cinema, bringing the company a higher income which is what they are aiming for in this whole trailer, the point of the trailer being to bring in an income but also to advertise the film in time for its release so that the target audience are ware of the whole project crated by Jonah Hill.
The trailer also uses techniques of close ups on the main characters/actors to show the target audience who the main characters/actors are and who they should look out for when watching the movie as these are the people the movie is built around and also more relevant if they are shown bigger/more masculine than the other cast members throughout the trailer.
Music Video
This music video is by the artist the goes under the name Joji, the purpose this music video is to promote Joji's new album and also to entertain the audience. This music video can be accessed on youtube via tablets, laptops, mobile phones and computers. This makes the video very easily accessible for the fans to view on the go whenever they would like to.
This video creates excitement for the target audience by having Joji laying down with naked girls dancing on him while being covered in money, this creates excitement for the men as they will look towards the women as sexual objects seen as Joji has created the story line of living life like a pimp. This video also creates excitement as the fans get to see how Joji lives through short clips of him during his tour and what he gets unto in life.
This video engages the audience as the men get to see naked women all the way through the video, this creates male gaze which makes the men look to women as sexual objects and nothing more, However Joji does not create a good role model for the younger audience members by doing this, it will bring them up to look at women as no more than objects belonging to men.
The target audience for this video should be 18+ as they have explicit images of naked women, this should not be seen by any younger as this is what the regulatory bodies have made age ratings for in other videos, however the video is very easily accessible for anybody and won't hold children back from viewing this content.
Music Video
This is a music video by the artist Mac Demarco, the purpose of this music video is to promote the song and the new album it is featured on, but the main purpose is to show the fans what Mac Demarco's kind of woman actually is and to show the fans its fine to dress however you want and to be yourself as he is dressed as a woman with make up and lipstick on.
This video creates excitement for the audience because Mac was a very quiet artist at this point in 2013 that no one really knew much about, so the audience get to see Mac in a fast paced video with so much to look at after him going quiet for so long.
This video engages the audience by showing Mac dressed as a woman and also running around naked towards the end, this gives the audience humorous content while also being shown a story inside the video of a message being sent out that men don't have to be represented as masculine anymore and that they should be comfortable with who they are as long as they are happy with themselves it doesn't matter what others think.
The target audience for this video is 14+ as this is the age that teenagers start to find their own likings and preferences on living life for themselves, also the clothes they wear and their appearance is varied on how they see life and the hobbies/interests they have, so Mac can target these people to tell them it is okay to be different and no one else matters because they aren't you and you don't have to make other people happy through your own appearance.
Film Trailer
This is the film trailer of 'Mid90s' directed by Jonah Hill, this trailer shows clips from the movie he has directed on the skateboarding scene through out the 90s. The trailer is a structured as the film goes along bringing all the characters slowly.
This trailer uses fast pasted cuts to bring in characters, emotions and locations through out the films, this creates suspense and teasers of different scenes in the film to engage the audience to viewing the trailer till the end. The music played through out this film trailer is the Wu-Tang Clan, these are a thuggish hip-hop styled group, this will accompany the thuggish acts the skaters are committing through out this film and connotes these skaters are young hooligans and don't tend to behave themselves.
This film trailers target audience is mainly males that have a more masculine side as these skaters are a group of different emotions and personalities such as misbehaviour, anger, fighting and not really caring about how they treat others. This makes the trailer aimed at males as stereotypically these are the actions of masculinity instead of being aimed at females that behave and always care about how their actions act upon others in the long run.
This video has made it very teasing for the audience as they play clips right from the start of the film to the very end including violence, happiness, anger and skateboarding, this makes it very appealing to the target audience but also very teasing as if they would want to view the whole film they would have to buy the movie or go to the cinema, bringing the company a higher income which is what they are aiming for in this whole trailer, the point of the trailer being to bring in an income but also to advertise the film in time for its release so that the target audience are ware of the whole project crated by Jonah Hill.
The trailer also uses techniques of close ups on the main characters/actors to show the target audience who the main characters/actors are and who they should look out for when watching the movie as these are the people the movie is built around and also more relevant if they are shown bigger/more masculine than the other cast members throughout the trailer.
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