L04/LO5

- Target Audience
- Data analysis - organisations that analyse audience consumption
- Why audiences enjoy consume/interact with products

which publication do men enjoy the most and why? the sun as the percent of readers are 19.8 which is the highest number of male readers on the list

which magazine is the most popular and why? Take A Break because the magazine has 7.0% of readers in the magazine catagory

which is the least popular print product and why? the guardian as it is the lowest number of readers in the list at 2.5%

Target Audience - demographic (different categories of audience members)

- gender
- age
- interests and hobbies
- social grade
- location
- occupation



1a) Explain what the term 'ABC1' means?
ABC1 means a group of an audience being A B C1 this group of the audience are separated to the ones with not as much being the niche audience, A being the ones with the highest income and more disposable income, B still having a lot of money but not as much as A and C still having a high disposable income but not as much as B

1b) Justify what type of products would be suitable to advertise in two of the print publications from Fig.1

Publication 1...

Justification...


Publication 2...

Justification...



What does the term social grade mean? How much some has as a disposable income (ABC1)

PAMCo - The Published Audience Measurement Company (formally the NRS) (online publishing and print publishing media)

BARB - Broadcasters Audience Research Board

RAJAR - Radio Audience Joint Research

MiDIA - Analysis off Online Music Streaming and use of digital technologies, video and sports.