Daily Mail - ABC1 - 35+
Daily Mirror - C2DE - 35+
Daily Record - C2DE - 35+
The Daily Telegraph - ABC1 - 35+
The Times - ABC1 - 35+
The Guardian - ABC1 - 35+
Daily Express ABC1 - 35+
Daily Star - C2DE - 35+
1a) Explain the term 'Demographic Data'
This means all of the data found out about the audience such as age, gender, lifestyle etc. Demographic Data meaning personal information that companies find out to reach a specific target audience.
1b) Explain two interpretations that could be made about the target audience of the Daily Express.
1. This newspaper is for an older audience that have more knowledge with politics etc.
2. The contents of the are also for a higher social grade.
(ii) identify two differences in the readerships of The Daily Telegraph and The Guardian
1.
2.
2a) Explain one interpretation that can be made about the way in which print products are accessed by audiences from the data provided.
Easier accessible by the audiences and they are more likely to carry a phone round than a newspaper.
I am comparing Radio 1 with Radio 4 Extra and the differences in listenership, from the data we can see that Radio 1 is streamed and listened to a whole lot more than Radio 4 and we can see this because in the chat it shows the reach precent of Radio 1 is 18% where as Radio 4 Extra is 4%
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