L06 Essay

This is my first product 'Spider-Man' and is the first 'Spider-Man' film to be released, the story of a spider that bites a man and he turns into a human with all spider capabilities of creating webs and climbing walls etc. The target audience for this will be kids to adults as spider-man were originally comics years before the film.

The negative effects of spider-man is that he uses violence to solve trouble and to save the city, there are antagonists through-out this movie and spider-man will fight them to the point they draw blood and get really gory, this isn't the best scene for kids as they will see spider-man as a role model because he is a superhero and all kids look unto them, they will take in spider-mans actions and will also start to use violence if they are at a very young age because they know no better. In a scene of spider-man Peter has a fight with a bully that has being giving him bother for a while and he resolves in acting violent back with him where as he could've walked off and left it, kids seeing this that might be getting trouble at school will see this as a way of getting bucket the bully and fight him to end it where as this is the worst way possible.

The positive effects of 'Spider-Man' is that stopping crime and not being a criminal is good as spider-man stops almost all the criminals in their tracks and he saves the city, this will show the children that spider-man doesn't like criminals and will make them think twice before behaving badly, it will also show them the trouble they can get into when spider-man hands them into the police and the consequences of committing crimes when they get arrested.

Moral Panics is fear spread by a large amount of audience members in the media and threatens the mind and being of the media. This is a theory that raises concern for the audience, so the scene in spider-man in which Peter gets into a fight to get the bully to leave him alone could scare the parents of the younger children viewers causing them to think if their children ever had trouble in school they will start getting into fights instead of telling someone or walking away all because they have seen spider-man fight him in the short movie scene.

Personally I do think films can have negative effects/impacts on younger audiences as children have many roll models and look up towards many superhero's because of the imagination every child has growing up, violent scenes and fighting will probably have the main impact on children as they will see that this is what their roll models are doing in life and will also start to think if they fight they will be just like them.

Active audiences theory. This can be used in a positive way for the audiences as media can use their products as escapism for the audience to escape their day to day lives in the normal world and can distractions into the companies products in a positive way also bringing in money from the products they are selling. The characters and actors in spider-man are good models for kids to look up to as spider-man himself uses his super powers in a positive way to stop violence and save his city from the antagonists and villains.

Personally I think media can have both positive and negative effects on the audiences all depending on the mindset and the product released to them, E.G. if a violent game was released to someone that is angry and violent the product could cause more aggression and they could be influenced into doing things they see on the game, a positive example being if a film was released to someone that is loving and they see someone in a film doing a good deed to someone they could be influenced in doing that swell it just depends on how it meets the audiences eye and how they see things for themselves.

Exam Practice Questions - UNIT 1

Practice Question 1 - State what the acronym 'PAMCO' stands for. 

Publishers Audience Measurement Company

Practice Question 2 - Explain what the role of the Pamco is.

PAMCO help companies reach out to audiences with advertisements on all different platforms that these audience members access day to day.

Practice Question 3 - October 2015 PAMCO reported that 944,900 women visit the Daily Mail app from a mobile or tablet every month. How might this information help the Daily Mail plan its advertising strategy? 

This will help as they have seen how many women have access to a mobile phone and will give them more of an idea on how the advertisements will be seen when advertising for the female audience and how it will reach out to them.



SECTION B

Practice Question 1 - State the name of a cross-media company.

Sony Pictures

Practice Question 2 - Explain two ways that products are advertised to audiences in the digital age. Use examples to support your answer.

On social media as this is what most of the younger audiences will use on a day to day basis and will more than likely see if it were to be used to advertise something, an example being advertisements before watching a video on youtube or facebook as they will see this before watching the video and will have their ees locked on the screen.

Another way that that advertisments are advertised to the digital age is that they use advertismenets on music apps such as soundcloud and the basic spotify, this is between every couple of songs and they advertise things each individual listener is looking at on the internet as they are linked together E.G. a listener is looking at colleges and sixth forms they will advertise close colleges and sixths forms that they could be interested in and also even universities for future education in life after college and sixth forms.

Practice Question 3 - Explain how the company you identified in the previous question uses synergy. Use examples to support your answer.

Most advertisements on soundcloud or spotify still play music in the background so that it isn't a plain advert and will make the listeners tune in, the speaker also sounds really engaged and motivated to advertise whatever company they are working for rather than being laid back and talking to the listeners normally as this could create bordem and wont grab their attention.

Practice Question 4 - Think of a main media sector you have studied. Make sure you discuss the key regulator for the sector and gice examples of products for extra marks
Discuss the need for media regulation in a media industry you have studied

One of the main media sectors i have studied is Film and the main key regulator for Film would be BBFC and these regulate age ratings for films due to content involved such as violence and strong language so that younger children won't be able to see the film. The need for BBFC is so that if kids were to watch these violent and aggressive films they would pick up on doing what some of the actors are doing such as swearing, fighting and other behaviours children should not be involved with, evem though it is just acting young viewers will not understand this and will go on to following the actions they see and could also become a violent child towards other people.

Moral Panics - When the mass media demonise groups, people or products that they believe become a threat to society values and interests it is called a 'Moral Panic' (Stanley Cohen, 1972) the group/products are referred to as 'Folk Devils'

White Underclass - White people on the dole

Media Bias - Moral panic is determined by who owns that specific media and is therefor their media bias. moral panics are part of sensationalists to make money.

All representations are meditated (Hall, 1980)

Is there use of stereotypes / countertops (Perkins, 1979). Not all stereotypes are negative

Representations of women - are they objectified (Mulvey, 1975) Representation of men (Earp and Katz, 1999) - 'equation of masculinity with pathological control and violence'

Drill Music

- Short drill music documentary

Drill music is a genre of music from all around the UK but mainly in London and the lyrics are based on gun crimes, knife crimes and any type of violence they have committed to show off how big they think they are, this is being banned because of children being mislead by wrong role models in life and looking up to the wrong people.

GTA IV

 - Location of shooting

An 8 year old boy shot his 90 year old grandmother purposely after playing GTA IV all day, this happened in Louisiana, USA. The boy is currently being looked after by his parents but the authorities are treating the incident as 'Homicide'

Call of Duty

This man choked a 13 year old boy because he was loosing to him in a game of call of duty so he entered his house and proceeded to hurt him while he didn't know he was entering the property.

Alverado (1987), Hall (1995) - Ethnicity 'exotic, dangerous, humorous, pitied)
Turton (2014) - Hooligans, trouble causes, Black and Asian boys
Lloyd (1995) girls are seen in the negative or as 'double deviant' - trouble causes but should been seen as it because they are 'women'

Essay

Genre

The product I have chosen is the early Spider-Man from 2002. This is a film about a boy that gets bit by a spider and gets all the senses and abilities that a spider would have, being able to climb walls and shoot webs, he uses this to his advantage and captures villains from around New York City however all the police think he is a bad guy at the starts, he also finds a girl that falls in love with him but the girl also knows Spider-Man for himself and doesn't actually know he his the man behind the mask

The audience for this product would be members that were interested in the original comics and other members that would be interested in the trailers released. Ages 8+ or even younger and then upwards as Spider-Man were originally comics and the audiences that used to read them will probably want to go and see the movie with their friends and families. The audience can be comic lovers, families that want to spend time together, hero movie lovers and kids that look up to super heroes for that matter, kids love to see people save the day and would even look up to doing it themselves if it were real life and not just a movie.

Newspaper Research

The Sun - C2DE - 35+



Daily Mail - ABC1 - 35+



Daily Mirror - C2DE - 35+


Daily Record - C2DE - 35+


The Daily Telegraph - ABC1 - 35+


The Times - ABC1 - 35+




The Guardian - ABC1 - 35+



Daily Express ABC1 - 35+


Daily Star - C2DE - 35+



1a) Explain the term 'Demographic Data'

This means all of the data found out about the audience such as age, gender, lifestyle etc. Demographic Data meaning personal information that companies find out to reach a specific target audience.

1b) Explain two interpretations that could be made about the target audience of the Daily Express.

1. This newspaper is for an older audience that have more knowledge with politics etc.

2. The contents of the are also for a higher social grade.

(ii) identify two differences in the readerships of The Daily Telegraph and The Guardian

1.

2.

2a) Explain one interpretation that can be made about the way in which print products are accessed by audiences from the data provided.

Easier accessible by the audiences and they are more likely to carry a phone round than a newspaper.

I am comparing Radio 1 with Radio 4 Extra and the differences in listenership, from the data we can see that Radio 1 is streamed and listened to a whole lot more than Radio 4 and we can see this because in the chat it shows the reach precent of Radio 1 is 18% where as Radio 4 Extra is 4%

L04/LO5

- Target Audience
- Data analysis - organisations that analyse audience consumption
- Why audiences enjoy consume/interact with products

which publication do men enjoy the most and why? the sun as the percent of readers are 19.8 which is the highest number of male readers on the list

which magazine is the most popular and why? Take A Break because the magazine has 7.0% of readers in the magazine catagory

which is the least popular print product and why? the guardian as it is the lowest number of readers in the list at 2.5%

Target Audience - demographic (different categories of audience members)

- gender
- age
- interests and hobbies
- social grade
- location
- occupation



1a) Explain what the term 'ABC1' means?
ABC1 means a group of an audience being A B C1 this group of the audience are separated to the ones with not as much being the niche audience, A being the ones with the highest income and more disposable income, B still having a lot of money but not as much as A and C still having a high disposable income but not as much as B

1b) Justify what type of products would be suitable to advertise in two of the print publications from Fig.1

Publication 1...

Justification...


Publication 2...

Justification...



What does the term social grade mean? How much some has as a disposable income (ABC1)

PAMCo - The Published Audience Measurement Company (formally the NRS) (online publishing and print publishing media)

BARB - Broadcasters Audience Research Board

RAJAR - Radio Audience Joint Research

MiDIA - Analysis off Online Music Streaming and use of digital technologies, video and sports.